OPPO, the leading global smart device brand, has today unveiled its ultimate smartphone companions for UK customers ahead of the British summer: the OPPO A54 5G, A94 5G and A74 5G.  

Flagship performance at a budget-friendly price 

The hero addition to the ever-popular OPPO A Series, the OPPO A54 5G, is designed to balance work and play for UK customers looking to redefine their home, office and gym space as the country emerges from lockdown. With 5G connectivity, all-around Smart Power Saving hardware and software features, and a day and a half of battery life,  there are fewer reasons for a pit stop at home and even more to stay connected on-the-move this summer.

After months indoors, the OPPO A54 5G offers best-in-class photography technology so users can capture their most treasured moments in eye-catching detail. It  also comes with Ultra Night Mode to enhance shots taken in low-light conditions, in addition to 15 Stylising Filters for improving the colour and style of your shots quickly and effectively.

All three new products in the A Series include a 48MP main camera that captures clear and high-quality photos and are supported by a separate 8MP wide-angle camera, 2MP monochrome camera and 2MP macro camera to snap life in full view.

Kevin Cho, OPPO UK Managing Director, said:

“With a long-awaited British summer right around the corner, this launch has been designed with the excitement of life after lockdown in mind. From capturing new memories with friends and family, the OPPO A54 5G offers high-end technology at a wallet-friendly price. Now that UK customers are no longer confined to their homes, we were determined to design something that is the perfect companion for life in the “new normal” – the expanded OPPO A-series does just that.”

Feature packed, in a stylish package

Integrated into the A54 5G as standard are a series of power saving and brightness level algorithms to protect your eyes, while saving you power. Come rain or shine, there’s something to minimise the strain on your eyes and adjust contrast ratio in overexposed areas of the screen to improve overall visibility.

If it’s a stylish smartphone you’re after, fear not – OPPO has you covered there too. The sleek design of the OPPO A54 5G is as elegant as it is ergonomic, and its thin frame means that it can be carried around on the go without the need for bulky pockets. What’s more, the OPPO A54 5G comes in two colours, Fluid Black and Fantastic Purple – both of which share a metallic and glossy, yet matte texture, to achieve colour gradients that are glare-free, soft, and slowly transitions from one shade of colour to another.

Finally, thanks to 5G performance, movies and files download in just seconds, meaning that your phone won’t be slowing you down.

Oppo A74
Oppo A94
Oppo A54

A54 5G (£219 RRP) comes in two colours, Fluid Black and Fantastic Purple, available with 4GB memory and 64GB storage. The Fluid Black variant is ranged at EE, Vodafone, O2 and Sky, while Virgin Media, OPPO’s eStore, Carphone Warehouse and Amazon feature both Fluid Black and Fantastic Purple variants. 

A74 5G (£249 RRP) comes in two colours, Fluid Black and Space Silver, available with 6GB RAM / 128GB storage. Both colourways are ranged in OPPO’s eStore and Amazon, while Three features the Fluid Black variant. 

A94 5G (£299 RRP) comes in two colours including Fluid Black and Cosmo Blue, available with 8GB of RAM and 128GB of storage. Both colourways are offered in OPPO’s eStore and Amazon, while the Fluid Black variant is ranged at EE and at Carphone Warehouse.  

A54 5GA74 5GA94 5G
6.49-inch LCD 90Hz Hyper-colour screen6.49-inch FHD punch-hole LCD 90Hz Hyper-colour screen6.43 inch 2400 x 1080 FHD+ Super AMOLED Display
4GB memory and 64GB storage6GB memory and 128GB storage8GB of RAM and 128GB of storage
Qualcomm® Snapdragon™480 5G platformQualcomm® Snapdragon™480 5G platformMediaTek 5G Dimensity 800U chip
5000mAh Mega Battery5000mAh Mega Battery4310mAh battery
48MP quad camera
8MP wide-angle camera
2MP monochrome camera
2MP macro camera
48MP AI Quad Camera8MP wide-angle camera2MP monochrome camera2MP macro camera48MP Quad camera
8MP Wide-Angle camera
2MP Portrait Mono Camera
2MP Macro Mono Camera
AI Scene Enhancement 2.0Ultra-clear 108MP ImagesUltra Night ModeStylishing FiltersAI Scene Enhancement 2.0Ultra-clear 108MP ImagesUltra Night ModeStylishing FiltersAI Scene Enhancement 2.0
Dual-View Video
HDR VideoDynamic BokehNight Plus
10W Fast Charge18W Fast Charge30W VOOC Flash ChargeSuper Night Standby Mode
Supports both SA and NSA networks with dual-mode 5GSupports both Standalone (SA) and Non-Standalone (NSA) networksDual Network Channel4G/5G Seamless Data Switch