Andy Rubin is one of the co-founders of Android and the Danger Sidekick, a popular US phone series we did not have in the UK. He is a pretty big deal in the mobile world and when he is attached to something, people listen. Rubin is in the process of launching the Ph-1, also know as the Essential phone, in the US.

One of the unique features is a screen is featuring an edge-to-edge “Full Display” with rounded corners, a bit like the Xiaomi Mi Mix meets the LG G6. The LTPS LCD measuring 5.71” screen has is QHD, 1,312×2,560px. with a 19:10 aspect ratio, not as wide as the LG G6 or Galaxy S8 however still at that end of the spectrum.

The camera setup will also raise an eyebrow, featuring a bit of modularity. On the front, the 8mp selfie camera is set into the screen whilst on the back a pair of 13MP shooters, one RGB, one monochrome, feature snap-on accessories. Both front and back cameras record video at 4K, 30fps, 1080p, 60fps and 720p, 120fps. Of the snap-on accessories, we know there will be a 360° camera that features dual 12MP sensors behind fisheye lenses (210°) and 4 mics for video (3,840 x 1,920px, 30fps).

Elsewhere, we will see a Qualcomm 835 processor, 4GB of RAM, and 128GB of storage with no microSD slot. Essential has USB-C, alongside those accessory pins for the camera, however, lacks a headphone jack. Also, the battery seems a little small at only 3,040mAh. Materials used around a titanium frame, which is tougher than aluminium, is ceramic. The front is Gorilla Glass 5. Two colour options will be available at first, Black Moon and Pure White, with two more joining them later on, Stellar Grey and Ocean Depths.

Pricing of the Essential phone is high, this will set you back $700 unlocked or you can pay $750 to get the 360° cameras bundled in. Quite a price for a debut.