Aimed for on-the-go vloggers and content creators who want more versatility and better stability when filming vertical content, the new JOBY Vert is an absolute essential for better, more professional-looking content. Designed to take the latest compact mirrorless hardware, it can cope with up to 3kg/6.6lbs of weight with no loss of stability.

Because of its compatibility with so many quality products and the universal fit design of the mount, it provides both vertical and horizontal mounting for a variety of set-ups, as well as connectivity with a wealth of other tripods and heads. It’s perfect for TikTokkers, YouTubers, and anyone who wants to expand their content range to include vertical storytelling.

The entire design works around a 3K plate technology that integrates seamlessly with the BallHead 3K and the award-winning GorillaPod 3K Kit. For content creators who already have this kit in their collection, the new JOBY Vert will slot straight into their current kit bag and is ready to simply grab and go. It weighs just 60g/2.11oz and measures 140mm/5.5” x 67mm/2.63” x 40mm/1.57”, making it incredibly compact and lightweight. To make sure vloggers get the perfect level shot either vertically or horizontally, it even incorporates a spirit level bubble on both plains to ensure professional results every time. The striking black and red colour combination is bold and on-trend and ties in with other JOBY products in the range.

The key element with the new JOBY Vert is its exceptional stability, allowing content creators to shoot vertically without having to set the ball head 90 degrees and worrying about the set-up falling over. Because it can take up to 3kg/6.6lbs and is made from immensely strong but lightweight polycarbonates, this versatile little bracket is a world away from the conventional heavyweight vertical L-bracket design. The unique plate connection works effortlessly with the BallHead 3K, while the 1/4 20” screw on the vertical side means the JOBY Vert will also work with other tripod plates.

If a user needs to add an accessory, then it’s incredibly simple to attach almost anything from LED set-ups to mics onto the integrated cold shoe.

The JOBY Vert is a welcome addition to the JOBY family of premium quality products, setting a new benchmark for content creators who want all the versatility of both horizontal and vertical shooting, but without the camera shake!

RRP £18.25. www.joby.com