Yesterday Apple took the stage in familiar fashion to launch, what they describe as their “best device yet,” and what is actually turning out to be their most controversial device yet. Broken down the iPhone has a few initial pros and cons now.


  • Camera bump remains
  • 3.5mm headphone jack is gone
  • replaced by what most call Bluetooth
  • AirPods are a costly addition
  • Adaptor required for analogue headphone connection
  • Brightness is only improvement to the screen
  • Four-core, 64-bit A10 Fusion processor – not Quad core, so probably Dual-core with two smaller cores for specific tasks.



  • Dust and water resistance
  • Lightning EarPods in the box
  • Adaptor for standard headphones in the box
  • 2 hours more battery life than iPhone 6S
  • pressure-sensitive home button with Taptic feedback
  • Stereo speakers
  • 12MP rear sensor with Optical Image Stabilisation
  • six-element lens and a four LED flash
  • Jet Black colour looks simply amazing


The prices are at the same point the iPhone 6S occupies. The 6S will drop in price and the 7 will sit as such:

  • 32GB – £599
  • 128GB – £699
  • 256GB – £799

The idea of losing the 3.5mm headphone socket is a tough sell. On the one hand, you have people who have invested £100’s in their headphone and to have to rely on a lightening adaptor for the audio connection is a little worrying, lightening cables are notoriously bad wearing, pricey and a little unsightly. On the other hand, things must progress and the 3.5mm jack has had its day, someone has to take it forward and Apple is the only manufacturer who is big enough to make it happen. Even if they are peddling Bluetooth as the miracle saviour.

Preorders start on the 09/09/16 and the first devices will be in the wild on the 16/09/16.

Let’s not forget the “actual” first device to drop the 3.5mm headphone socket… and run Mario. Sold 81.51 million.


Picture by hash47 at Retrocollect.