Alcatel launch 360 Camera and Vision


TCL Commmunication is proud to announce the launch of two new Alcatel mobile products: VISION and Alcatel 360 Camera, making it the first global smartphone brand to offer its users an all-in-one virtual reality (VR) experience.

The IFA 2016 in Berlin is also the occasion for TCL Communication to announce new partnerships with four of the world’s most innovative 360° camera makers.

VISION is the world’s first readily affordable all-in-one mobile home entertainment virtual reality device. It can be worn comfortably for 2-3 hours, with or without glasses, allowing plenty of time to take a VR tour of a museum or enter its favourite movie. Anyone from a music lover to a hardcore gamer can enjoy VISION’s superb VR entertainment capabilities.


TCL Communication partnered with Jaunt VR, Magic Interactive Entertainment and Fraunhofer, to provide preloaded content and hardware to its VISION users, so they can immediately benefit from their devices’ enhanced capabilities, and in turn, get a better experience.

Jaunt VR brings cinematic VR that gives users an exclusive, immersive 360° stereo video experience. For those who enjoy VR games, VISION includes Magic Interactive Entertainment’s BattleBlock, a frisbee combat game designed for VR that supports a person-to-person mode. Fraunhofer offers an immersive audio solution to support VR technology, one that perfectly adapts real-time sound to what’s being seen while looking around.

Meanwhile, the Alcatel 360 Camera, as it names suggests, is an easy-to-use 360° camera available in two models. Both possess a dual 210° fisheye lens: a rectangular model which is about half the size of a credit card, and a ball-shaped one, about the size of a coin. The compact, lightweight, plug and play Alcatel 360 Camera allows users to capture, preview and upload content directly to their smartphones.

The four new partnerships are with 360° camera makers 360fly, ALLie Camera, Arashi Vision (Insta 360 4K) and Primesom (Nico360). These will provide more interesting and diverse features for our consumers, such as shockproof outdoor, always-on indoor and enterprise-grade.

Commitment to Mobile VR                                   

With its smartphone IDOL 4S, introduced earlier this year, Alcatel was the first mobile phone brand to put VR in-the-box and ship a smartphone with a VR headset.

The new VR products and partnerships demonstrate the company’s commitment to mobile VR and the 360° camera industry – aligning with its strategy to bring to customers the latest technology at affordable prices.

“VR is the next big computing platform and will reshape the way we experience the world” said Nicolas Zibell, General Manager of International Business and President of TCL Communication. “That’s why we’re jumping in feet first. Our new mobile VR device and 360° camera are for those who believe that technology can change the world — and want to be part of that change.”


VISION: Freedom to Move

VISION is an all-in-one wireless mobile device that allows consumers to enjoy an IMAX-format movie experience in their own home.

VISION is not tethered to a smartphone or computer. Indeed, users can move naturally while exploring VR environments. It charges quickly too, so that interruptions are kept to a minimum. With its streamlined, ergonomic design, VISION is easy to put on and comfortable to wear. VISION offers a seamless immersion in the virtual worlds thanks to a wide, 120-degree field of vision — the widest in its category.

It also integrates the lowest latency available, 17 milliseconds. Low latency is crucial to maintain the illusion of being in a virtual world (and to keep dizziness at bay). Offered in two color options, VISION also adjusts for myopia, eliminating the need for glasses or contact lenses when using the device.

Alcatel 360 Camera: Just Plug & Play to Create & Share

With an Alcatel 360 Camera, everyone can become a VR filmmaker, create original content to watch on VISION and other Alcatel VR products.

The Alcatel 360 camera is pocket friendly, easy to carry and available in two models. The rectangular model is the most compact option, offering a thinner form factor. On the other hand, the ball-shaped design maximizes 360° shooting and imitates film making design language.

Equipped with dual 210° fisheye lenses, the Alcatel 360 Camera can be simply plugged into the micro USB port of any IDOL 4, IDOL 4S or POP 4S smartphones.

Budding filmmakers can then create VR videos or 360° photos in just a few simple steps. Group selfies are also easy to take with the super wide-angle lens.

360° Camera Partnerships

By partnering with 360fly, ALLie Camera, Arashi Vision and Primesom, all makers of 360° cameras compatible with a smartphone, Alcatel mobile is further embracing the 360° camera industry.

With these partnerships, TCL communication wants to ensure it will be easy for consumers to create, share and enjoy VR content. The company and its partners will cooperate to achieve joint communications, marketing and promotional activities. Partner products will be available for tryout at the TCL/Alcatel IFA booths. The available cameras include: 360fly 4K, 360fly HD, ALLie Camera, Insta360 4K and Nico360.

We are excited to partner with a leading and innovative mobile industry brand like Alcatel. They are taking a huge step ahead of the market by integrating 360° and VR content into their devices” said Dmitry Kozko, President of ALLie Camera“We look forward to working with them to bring the best possible 360° and VR experiences to consumers across the globe and are honored to be the only partner to deliver users a true 360° experience with live streaming and 24/7 viewing and recording so they never miss a thing.

As we continue to uphold our position as the definitive innovator and leader in the 360 camera space; 360fly is excited about the prospects of collectively growing this vertical through this strategic association with TCL Communication,” said Peter Adderton, CEO of 360fly. “There is incredible upside potential in this sector and we are optimistic that we will accomplish great things through our collective efforts.

Jingkang Liu, CEO of Arashi Vision, and maker of Insta360 cameras, commented: “We believe we’re entering a new era where people want to share and relive immersive experiences. We produce 360° VR technology to make it easy for people to do that. And in partnering with TCL Communication, we think it is huge step to make that goal more accessible.

A Vision for the Future

With VISION, Alcatel 360 Camera and its technology partnerships, the company is staying true to its own vision of making the latest technology accessible to a wide range of consumers. “With dedicated research and design resources, TCL Communication has made a long-term commitment to VR” said Nicolas Zibell. “We’re excited to be a world leader in the field.”

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