Aiming high: Honor View 10 challenges the smartphone market with AI

Honor today presented the brand-new revolutionary flagship, the Honor View 10, in London. It’s Honor’s first AI-powered smartphone being available in Western Europe, providing supreme intelligence and performance for an unbeatable price-performance ratio of £449.99.  The Honor View 10 features the new Kirin 970 SoC, the world’s most powerful mobile AI processor and architecture, that truly understands what consumers do with their phones. From recognizing different scenes to making photos better to optimizing the phone system to suit the way consumers use their phone, AI speeds up operations, improves ease-of-use and delivers best results.

“We believe that AI enabled phones are the future. Consumers want a smartphone which can understand and predict what they need and provide the right services at the right time” says George Zhao, President Honor Global. “With the Honor View 10, we mark a new AI era and offer an innovative device combining state-of-the-art technology with consumer insights to enable a productive, entertaining and fun lifestyle – consumers will love the Honor View 10 and the way it will make their lives smarter.”

Key features include:

  • Kirin 970 System on a Chip (SoC), the world’s most powerful mobile AI processor and architecture with a dedicated Neural Network Processing Unit (NPU)
  • FHD FullView display with 18:9 screen
  • Upgraded dual-lens camera with 16 MP and 20 MP on the back and 13 MP on the front
  • Honor SuperCharge for fast charging
  • All new EMUI 8.0, based on Android 8.0

Making smartphones smarter

The stylish Honor View 10 comes with 2.5D curved glass and a metal unibody design in Navy Blue or Midnight Black. The heart of the device is the Kirin 970 SoC (4 x 2.36 GHz & 4 x 1.8 GHz), delivering AI performance that far surpasses any CPU and GPU architecture and processing data in real time. It is built with the most advanced TSMC 10nm process and features an octa-core ARM Cortex CPU and a first-to-market Mali-G72 12-core GPU and the dedicated NPU for mobile devices. The SoC interacts with the cloud: By processing big data in the cloud, cloud-based AI systems continuously update smartphones with new intelligence. Meanwhile, the Kirin 970 AI system gets to know the user better every day and provides personal services, intelligence and experience. The heterogeneous computing architecture delivers up to 25 times faster performance and 50 times increase in efficiency when performing AI tasks, i.e. over 2,000 images can be processed per minute. The Kirin 970 also supports LTE Cat. 18 DL and Cat. 13 UL connections and achieves a peak download speed of 1.2 Gbps, supporting the highest possible download speed on any carrier networks worldwide.

Intelligent photography powered by AI

The camera of the Honor View 10 has been upgraded to a 16 MP (RGB) and 20 MP (monochrome) with F/1.8 wide aperture and 2-in-1 PDAF automatic focusing. It features AI-powered real-time scene and objects recognition technology that can identify different types of scenes and objects. The camera instantly sets the best parameters by adjusting colours, contrast, brightness and exposure, making photos better than ever. The new digital zoom system powered by AI allows up to 10x zoom and enables phase detection, depth and contrast focusing.

New functionalities assist and inspire

Honor considers user experience a top priority in phone design and offers with EMUI 8.0 a series of personalized services to satisfy people’s multi-tasking needs, ease operations and improve connections with people, i.e. consumers can double their productivity and fun by splitting one screen into two, using two apps at the same time.

The combination of the Kirin 970 and EMUI 8.0 also allow a better processing performance and SDK optimization to enhance people’s mobile gaming experience by reducing disruptions in gaming.

A 3,750 mAh battery and SuperCharge technology make Honor View 10 ideal for heavy users. The battery can be charged to 50 percent in just 30 minutes while operating at a low temperature and voltage.

The Honor View 10 comes with 6 GB RAM and 128 GB ROM (can be extended up to 256 GB by microSD card) and features Bluetooth 4.2, a fingerprints sensor on the front and USB type C.

The Honor View 10 will be available for purchase on store.hihonor.com, Amazon and Very.co.uk.

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