In a recent press release Huawei has announced that flagships, the P9 and P9 Plus smartphones, have shipped over 2.6 million units in their first six weeks of availability. This represents growth of 130% over last years the P8, and Huawei now claims 8.5% of the global smartphone market. Serious growth and thanks to a very well structured media campaign. In Q1 2016, the company shipped 28.3 million units across the world, an increase of 64% when compared to the same period in 2015. Huawei is seeing a large increase is popularity across Europe, primarily in the UK.
Strong Demand for Huawei’s P9 and P9 Plus Smartphones Leads to Significant Growth
Shenzhen, China (June 14, 2016) – Huawei Consumer Business Group today announced its newest flagship smartphones, the P9 and P9 Plus, have achieved unprecedented global sales since they were launched in London on April 6. Global shipments of the P9 and P9 Plus exceeded 2.6 million within six weeks of their release, with tremendous sales occurring in China, France, Finland and Britain. Instantly becoming a popular product, sales of the P9 are 130 percent higher than P8 sales in global markets. These outstanding results have increased Huawei’s global market share to 8.5 percent^ and cemented the company’s top-three position in the smartphone industry.
During Q1 2016, Huawei shipped 28.3 million units globally, a 64 percent^ increase year-over-year. Huawei also experienced notable achievements in regional markets:
- Strong P9 sales: The Huawei P9 has huge popularity globally, achieving significant numbers of pre-orders and sales. In China, over 5 million online pre-orders were made within a week since its global release in London.
- P9 vs. P8 sales: Sales of the P9 are 130 percent higher than P8 sales in global markets outside of China. In France, P9 sales are up more than 1,000 percent higher than P8 sales. P9 sales are also up more than 400 percent in Poland and Finland, and more than 300 percent in Britain, over those of the P8.
- Growing popularity in global markets: After the P9’s global launch in London, its popularity in various regions has continuously increased with wide-ranging promotion activities. In Egypt, as the major sponsor of the Fashion Festival in Cairo, branded elements of Huawei and the P9 were seen throughout the event while P9 smartphones were also used to take selfie by celebrities and models on-stage, resulting in massive media attention. In Hong Kong, Huawei collaborated with renowned photographer Water Poon and celebrity Simon Yam on the P9’s photo gallery at an outdoor bus shelter located at a prominent location, maximizing its reach to diverse audience. In Germany, the P9 has also received significant accolades, including: “Technology Award” from Hardware Luxx; “Recommendation Award” from Allround-PC.
“Huawei is focused on creating premium devices that exhibit our dedication to flawless design and technological innovation,” said Richard Yu, CEO, Huawei Consumer Business Group. “These high end devices are attracting more fans than ever before, who want to use the latest and most innovative smartphone technology. When consumers around the world are lining up to be the first to buy Huawei’s flagship smartphones, as they have for the P9 and P9 Plus, it’s clear the appeal of our devices is universal.”
Huawei collaborated with Leica Camera AG to create the P9’s and P9 Plus’s signature dual-lens camera, resulting in aesthetically-stunning devices that deliver amazing true-to-life color pictures. The dual-lens camera takes smartphone photography to the next level, allowing users to capture both vivid colors and striking black and white images.