AOC and Philips leaders in Europe’s monitor market


According to the latest figures from the analyst Context, the European market for monitors shows significant signs of recovery after the turbulences one year ago. Western Europe stabilises, and also in Eastern Europe the market decrease has slowed down from quarter to quarter last year. In these market surroundings AOC and MMD, license partner for Philips monitors, have achieved further growth in their market share. In the last quarter of 2015, the two companies together grew by 4.5 percent compared to the same quarter the year before. With nearly close to 15 percent market share they together hold the number 1 position in Europe. AOC and MMD are subsidiaries of the world’s leading display manufacturer TPV.

In Western Europe, the two companies continuously grew their market share during the last four quarters and made a step of 12 percent in the fourth quarter compared to the quarter before. Together the two brands now hold the number 3 position in Western Europe.

“As did the entire IT industry, monitors have had a challenging year 2015. All market players had to handle a weak exchange rate for the dollar and economic uncertainties in several markets. With our focus on innovation and customer-centric strategy, we have managed to grow with both of our brands AOC and Philips right from the beginning of the year each quarter – even under these challenging conditions. This is now the basis for further growth, as we have signs that the market is recovering again”, says Thomas Schade, Vice President Europe at AOC and MMD.

In the market of the United Kingdom and Ireland the two monitor specialists continued their successful development. From quarter to quarter AOC and Philips monitors together increased their market share and together hold the number 4 position in the market. AOC alone grew by more than 23 percent on an annual basis. The market share of 7.3 percent for AOC is the highest market share for five years.


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