ZAP THE LOVE – The Unofficial Augmented Reality Powered Royal Wedding Merch

: Iconic fashion designer Philip Normal and artist collaborator Jock Mooney have come together to create one of their famed designs, supercharged by Zappar’s augmented reality tech. In celebration of the 2018 Royal Wedding, the AR-powered t-shirt will let anyone marry a royal!   T-shirts go on sale for £22.95 this Monday (14th May) on www.philipnormal.co.uk. The t-shirt has a small zapcode embedded in the design, which once scanned with the free-to-download Zappar app, enables wearers to choose to either ‘Marry Harry’ or ‘Marry Meghan’. Once in the experience, users…

A third of UK consumers believe AR influences purchasing

Mindshare UK, in partnership with AR specialists, Zappar, today launch ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping Increasingly, consumers are expecting products and other physical objects to contain additional layers of digital content or information.  In fact, 55% want to be able to point their phone at any object and receive information about it, rising to 74% amongst those who have…

SimpliWiFi launch UK first in heat mapping tech at Event Production Show

One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its unique heat mapping technology. Thought to be a UK first, SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during festivals in order to aid events organisers. Hot spots can indicate where a crush might be likely to occur and the technology is so accurate that it can even spot a person on the ground…

Keep kids engaged & educated with an augmented reality book

  Packed with educational features and curriculum links – this digital pop-up book will make learning fun outside of school.   With kids increasingly turning away from books and toward their tablets and smartphones, Zappar has provided a solution – marrying the two with its latest launch: The Boy With His Head Stuck In A Book. An augmented reality book for children aged 7-11, written by a primary English teacher who noticed that disengaged students were more inclined to pick up a book with a technological element, bridging literature and…